Take a training course.
1. At training centres
2. From a private person at home
3. On your own on the internet.
Of the three options, which one do you choose?
Nail service is a business that will be in constant demand, and business analysts predict the trend will continue in the future. This is driven by the development of the beauty industry, the growing demand for the service and the accessibility of the service to the general public.
Even though there are many manicure services on the market, it is not difficult to find your place in the market. Stable demand for manicures and pedicures has remained high even in the current difficult economic climate. According to VCIOM, in 2020, only about 1% of women said they had to give up beauty treatments, including regular manicures, because of the pandemic.
The undoubted pluses include:
Business relevance. The fashion for professional manicures is reaching more and more women and even a small percentage of men.
Year-round demand for the service. Nails require care both in winter and summer.
The business does not require a large investment. It is possible to set up a business even with a small budget (more on this later).
Is a suitable start-up option for first-time entrepreneurs, as it does not require any special requirements for financial literacy and business education.
Possibility to expand the range of services in a fairly flexible and not very costly way.
What are the negative elements in this case:
There is a high level of competition. There are so many of them on the market, and in order to stay afloat, you have to constantly learn new tricks and use marketing tools to expand your client base.
Regular monitoring of the level of service, which is important for retaining a client. In this business, it is not occasional, one-off clients who bring in the main income, but loyal ones.
Requirements for professionalism of the master. The trends in the nail business change every season, new technologies appear. The professionalism of the masters here will determine the client’s loyalty to a great extent.
Problems with consumables. The market is growing and developing, and along with it a lot of unknown and not always honest suppliers with low-quality goods. You have to be very knowledgeable about the brands of professional products to use only quality consumables in your work.
If the decision is positive, we start with the PRESCRIPTION. How much do I charge for services?
The determining factor for opening a nail business will be what services you are prepared to offer your future customers. Therefore, before choosing the format of the future business, let’s define the list of services.
The standard services that clients wish to receive from the master include:
Manicure proper – its share in the overall structure of services provided in the salon is 30%.
Nail design and nail extension have the same share – 30%.
Pedicure comes third – about 15%.
The rest is divided roughly in equal proportions between different additional procedures for hands and feet, such as nail correction, massage, bioepilation, solarium, scrubs and masks for hands, paraffin therapy, wrapping and moisturising.
The average cost of manicure services in Russia (we do not take data from Moscow manicure salons in our calculations – they are much higher than the Russian average) is roughly as follows.
manicure without coating – ?.
machine manicure – ?
nail polish coating – ?
gel nail coating – ?
nail polish removal – ?.
nail design (french, drawing, sequins, strasses) – ?
gel nail extension – ?
nail correction – ?
hand paraffin therapy – manicure without coating – ?
machine manicure – ?
nail polish coating – ?
gel nail coating – ?
nail polish removal – ?
nail design (french, drawing, sequins, strasses) – ?
gel nail extension – ?
nail correction – ?
hand paraffin therapy – ?
hand massage – ?
pedicure – ?
foot paraffinotherapy – ?
Choose a format for your business.What are the formats of establishments in this fieldA small counter or island in the mall where anyone can get a quick manicure. Such a kind of “express nail repair. This format requires minimal investment (the cost of renting the islet, a small set of tools and supplies). In addition, there is a large foot traffic of potential customers. Minus – the fact that not everyone would agree to such a fairly intimate procedure in full view of everyone. Also, opportunities for expansion in this format is small.
Manicure with a visit to the client
This is a convenient format for the client: master comes to your home and makes all the necessary procedures. True, the range of these services is also limited. How many tools and supplies can bring a master in his working bag? But there is no need to rent a room, and the legal registration in this case can be much easier.
Manicure at home
In this case, the master works at home – in a specially designated room, equipped under the manicure room. The advantage of this format – no need to spend money on renting space. Minus – much can not develop, and many clients are not very trusting of the home-based master. On the plus side – the ability to work at any time. Another plus – these artists rates can be slightly lower salon: they can afford it, since they do not spend, as has already been said, to rent.
Choose a format for your business. What are the formats of establishments in this field
Nail Bar
A small counter or island in the mall where anyone can get a quick manicure. Such a kind of “express nail repair. This format requires minimal investment (the cost of renting the islet, a small set of tools and supplies). In addition, there is a large foot traffic of potential customers. Minus – the fact that not everyone would agree to such a fairly intimate procedure in full view of everyone. Also, opportunities for expansion in this format is small.
Manicure with a visit to the client
This is a convenient format for the client: master comes to your home and makes all the necessary procedures. True, the range of these services is also limited. How many tools and supplies can bring a master in his working bag? But there is no need to rent a room, and the legal registration in this case can be much easier.
Manicure at home
In this case, the master works at home – in a specially designated room, equipped under the manicure room. The advantage of this format – no need to spend money on renting space. Minus – much can not develop, and many clients are not very trusting of the home-based master. On the plus side – the ability to work at any time. Another plus – these artists rates can be slightly lower salon: they can afford it, since they do not spend, as has already been said, to rent.
The nail salon
One of the most common formats when starting a business. The owner (aka master) rents a small room in a shopping centre or elsewhere and sets up a full-fledged office in it. As a rule, in these offices offer a standard set of services, as described above. Of the disadvantages – in such a small space is difficult to expand the range of services. In order to expand, will have to change the format.
Manicure studio
This is already a specialized beauty salon, which provides a full range of manicure and pedicure services. As a rule, it already employs several craftsmen, each responsible for their own profile: manicurists, pedicurists, masseurs, etc.
This is a higher price segment, but requires a high degree of professionalism and service from the employees. On the downside, it is a more costly venture than the previous options.
Nail service salon
A nail salon can also be one of the divisions of a large, full-fledged beauty salon that provides a full range of services, from haircuts and manicures and pedicures to tanning and spa treatments. This is an even higher price segment, and the requirements for such a business are even higher.
We have already talked in our publications about how to open a beauty salon. Here we will mainly talk about how to open a small nail service studio (three jobs for manicures and one pedicure chair). And all calculations will be provided just for this format. It is worth noting that, in the early stages of business, there is little difference between the manicure room and studio – it appears later, with the growth of business.
Find premises for a nail salon.
The requirements for nail service premises are governed by the Sanitary Norms. According to these rules, the premises for a nail salon must have:
hot and cold water supply and sewage;
One workplace must occupy an area of not less than 4.5 m2;
Storage room (for consumables and other things);
spaces for manicure and pedicure should be separated;
good ventilation of the room;
room for cleaning and sterilization of tools.
For example, to arrange in a salon three jobs for manicures and install one pedicure chair, you need space of at least 30m2, this is taking into account the ancillary and ancillary rooms and reception area with seats for the waiting.
When choosing premises, don’t forget about rent and renovation. The pleasure is not cheap.
Where to look for such premises? Naturally, in the areas with the most traffic: in a shopping centre (boutique), on busy streets, and if in a residential area, not far from public transport stops or close to supermarkets.
The starting points have passed. Now it’s time to think about the equipment.
There are all kinds of equipment. The most popular is Chinese. It’s also the cheapest. Easy to handle.
The equipment and furniture for a new salon is an important part of the image, so don’t skimp and buy second-hand. Except for the furniture, and then only in excellent condition. Customers often pay attention to the quality of the furniture, equipment and the interior of the salon as a whole.
The starting points have passed. Now it’s time to think about the equipment.
There are all kinds of equipment. The most popular is Chinese. It’s also the cheapest. Easy to handle.
The equipment and furniture for a new salon is an important part of the image, so don’t skimp and buy second-hand. Except for the furniture, and then only in excellent condition. Customers often pay attention to the quality of the furniture, equipment and the interior of the salon as a whole.
So. Equipment, consumables and… office supplies.
Cash register, computer, printer… special equipment.
We estimate it’ll cost about 10,000 euros.
There’s still some change left.
1. legal issues
2. Hiring staff for work (salaries)
Let me tell you straight away that you are going to have constant problems with staff. Because girls and boys today come to work for more than just a paycheck.
They will also steal clients from you.
3. Advertising, which is the most expensive and time-consuming.
Starting with signage, and advertising on the internet.
Add the rest of the small stuff, such as utilities and telecommunication costs.
Count the costs and the likely profits. If there’s a profit, then we need to start and immediately.
